​Within every product category, every few years a product comes along that qualifies as a true “value innovation”. The latter is a term coined by Chan W. Kim and Renée Mauborgne, the authors of the 2005 marketing classic Blue Ocean Strategy. A value innovation is a transformational leap in value within a particular product/service category that is attained by providing a significant and novel set of features/benefits and the ExtendaLoader certainly qualifies!

That is why Larry Williams’ invention presents a savvy agricultural (and/or construction) equipment company with that rarest of opportunities – the opportunity to introduce a value innovation to the market and reap all the benefits that are likely to result from such a roll-out! To that end, the inventor and his business representative Joe Carlen, MBA, MISM, CVA welcome all serious invention licensing/acquisition inquiries and can be contacted through form or the direct contact information on the Contact Us page.